ISO 20252:2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
| Fecha edición: |
2019-02-11
En Vigor
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| Idiomas disponibles: | Inglés |
| Resumen: | This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers"). Non-market research activities, such as direct marketing, are outside the scope of this document. |
| ICS: | 03.020 - Sociología. Demografía, 03.100.20 - Comercio. Función comercial. Marketing, 01.040.03 - Servicios. Organización, gestión y calidad de empresas. Administración. Transporte. Sociología. (Vocabularios) |
| CTN: | ISO/TC 225 - 324087 |
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Anulaciones Normas |
Anula a ISO 20252:2012 Anula a ISO 26362:2009 Es anulada por ISO/DIS 20252 |
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Equivalencia Internacional |
Idéntica UNE-ISO 20252:2019 |










